Needless to say, the version that’s on TV now is slicker and producers are making full use of technological advances (videos here).
This latest telling of the Ramayana is produced by Sagar Arts (established in 1950), the family that first took on the task of figuring out how to narrate a mythology on television. And according to this story, this new version of the Ramayana has been responsible for boosting ratings and distinguishing NDTV Imagine from other similar “general entertainment” ventures such as Reliance’s Bindass and ZEE’s Zee Next. In fact, the Ramayana seems central to programming strategy for NDTV’s new entertainment channel, NDTV Imagine. I was reminded of Ramanujan’s essay and the collection, Many Ramayanas (edited by Paula Richman), when I recently learned about the Ramayana being narrated on television. “How many Ramayanas? Three hundred? Three thousand? At the end of some Ramayanas, a question is sometimes asked: How many Ramayanas have there been? And there are stories that answer the question.” In an essay titled “Three Hundred Ramayanas,” Ramanujan sets out to explore how “hundreds of tellings of a story in different cultures, languages, and religious traditions relate to each other: what gets translated, transplanted, transposed.”
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